Is your social media strategy working? Is your audience interested in the content you share? Social networks are constantly changing, that’s why it is necessary to adapt your strategy. At KeyTech we want to help you get the most out of your networks.
2021 has been the year of adaptation. Many businesses have seen how it was necessary to have a social media strategy that would direct traffic to their online stores or to increase takeaways orders. 2022’s nearly here, and these are the tactics we believe are worth your time as a busy small business owner.
Shopping platforms
ECommerce is becoming more a necessity than a possibility. Especially since the pandemic. In this scenario, many businesses relied on social media as the primary touchpoint with their customers and keep their business rolling.
In 2022, shopping will be increasingly part of almost all social platforms. Instagram is an option to make all your posts shoppable.
How can I make my social media shoppable?
Each social network has its way of making your content shoppable. Most are based on linking your images or videos to your e-commerce. Instagram high converting social platform, especially in industries such as fashion or beauty. The goal for 2022 is to ensure that these purchases are made internally, without the need for a third party.
One of the ways to do this is to work on your content strategy. We recommend having a calendar that is easy to follow. But above all, work on the quality of the photos and videos that you upload. A good image is everything.
Video content
Video is clearly something most businesses should be thinking about if they’re not already doing it. It probably feels way out of reach for the average small business, but still, this is where the world is heading.
By 2025, Google expects video content to increase up to 80% in all internet traffic. Platforms like TikTok and Instagram with Reels have made video content essential in the marketing strategy of many businesses. Studies show that 80% of consumers prefer to watch a video than read content when they are making a purchase. Video reviews are also a decisive factor before making a purchase.
Why are short videos so effective?
It’s a fact, consumers engage more with video. Some social media experts even claim videos can increase conversions by up to 30%. Use this as an advantage when you are planning your campaigns. Create an amazing video that shows why your consumers need your products/services.
If you have a fashion eCommerce store, use short videos to give tips on trends. Follow trending topics on TikTok and Instagram Reels. For ideas use content videos to reach your youngest consumers. Anyone with a smartphone can create a great video. The key is to know your target and offer them what they want to see.
Lush Australia uses videos to show their new products or how spectacular your bath will be with their bath bombs.
Social media AR
What is social media AR? Augmented reality is an emerging technology, especially strong in social media.
In 2022 we will see more AR on different social networks, applied as filters or in games. Facebook is investing a lot of money and time in creating high-tech projects that improve augmented reality. Among its plans are AR glasses integrated with Instagram. Probably this type of online activity is completely beyond the reach of a small business. But it’s an interesting trend, nonetheless.
Micro-influencer marketing
You might be wondering why a micro-influencer is better than a macro-influencer? Well, for a small business, it’s not about reaching large audiences; but about reaching the right ones. Micro-influencers have a much smaller market niche than macro-influencers but are much more defined. They are perfect to reach a loyal audience and above all focused on specialized topics. By not having as many sponsorships, micro-influencers have the most honest image of collaborative marketing. In addition, they are much easier to book and a great way for small businesses to test whether influencer marketing works for them or not.
Voice visual search
Voice and visual searches of engines like Google and Bing will keep increasing in 2022. It is expected that in the near future users will be able to search for a product just by uploading an image. Voice search will also be present in the ads. This means that you will soon be able to create your ad’s campaigns simply using your voice, and even process payment hands-free. In 2022 you will also be able to directly access your social networks, simply using your voice.
How can I adapt to voice search?
To be relevant to a voice search, your social content needs to be optimized. First, you must have identified what your keywords are and know how your customers search for you generally. Working on a content plan will help with that. Then, your audio-visual posts need to perfectly describe what you sell or offer to your customers. It is also important to optimize the description of all your social profiles so that they can help people find you.
How be safe on social media?
Explore the privacy modes offered by the different social networks. Protect your reputation. Think twice before posting anything. Keep the passwords of the social networks of your business safe and only accessible to the personnel in charge. You can use scrambled codes. It is also super important that you keep up to date with the latest news in data protection and that you make sure that your marketing plans are aligned with them.
Live Streams and Stories
Live Streams are here to stay. In our article on Marketing trends 2022, we already talked about their importance. But as with any trend, you need to adapt it to your social media strategy. For example, you can use a behind-the-scene style to show the friendly face of your business without too much pressure.
TikTok’s leadership
Have you included TikTok in your Social Media strategy? 2022 will continue to be a year of growth for TikTok, as it expands beyond its younger demographics. Despite its supposed connection to the Chinese government, this short video social network addicts new people every day. If your business is consumer-oriented (B2C as opposed to B2B), you should consider it, especially if your market skews to a younger demographic. In 2022 TikTok will continue to monetize with direct purchasing, as well as paid ads. The video platform is aiming to facilitate opportunities for facilitators and brands, with more in-stream shopping options and revenue sharing.
How do I create a good sales strategy on TikTok?
TikTok is not a conventional social network. Defined as a short video platform, it seeks spontaneity and creative explosions. Entering as a brand isn’t as easy as for the rest of the platforms, but it is not impossible either. You must know the trends that move on the Platform and not be afraid to experiment. So we’re talking about a pretty large initiative. Being correct is prohibited on TikTok, so show the funniest and freshest side of your business. If you find it difficult to create content for TikTok, then you can think of collaboration with TikTok’ers, who can promote your business on their channels, in videos they create.