With PANTONE® 17-3938 Very Peri Pantone has taken a historic step in its annual colour designation. Created completely from scratch, Very Peri is the combination of a dynamic periwinkle blue mixed with a vibrant violet-red undertone.
According to the institute, this new colour represents changes in the world today: worldwide isolation, and changes to everything that we previously took for granted; a blooming metaverse; bitcoins gains; and environmental crisis.
Unlike its predecessors, Ultimate Gray and Summery Yellow Illuminating, Very Peri is harkening to a desire to overcome COVID 19 and the inconveniences of the pandemic. It’s a manifestation of the force to rewrite our lives and define a new perspective with which we can face the future without fear.
Analysing Very Peri
The colour of the year 2022 is a great combination of colours that represent different emotions. Blended blue, for example, is a colour associated with constancy and fidelity. This blue gets a little hit of the energy and excitement of red.
“It’s unusual to refer to blue as ‘happy,’ but when you add that red element to it, that’s exactly what happened,” says Leatrice Eiseman, executive director of the institute. “We felt it was so important to put together a colour that encapsulated the feeling of newness.”
Blue is associated with futurism or science fiction. Very Peri has been selected to represent that step towards a hybrid future in which de facto reality will coexist with virtual reality, embodies in the metaverse concept and technologies such as NTF.
A colour that represents hope
“We’re entering this different time where we’re reimagining our future, trying to rewrite our lives and acknowledging all the unknown before us,” Pressman says. “Looking at the world with different eyes has brought us—and will continue to bring us—new solutions.”
Very Peri is the hope that many have that 2022 will be a new beginning, an overcoming of two very complicated years worldwide. It is also a break from old patterns and habits that no longer make sense in a world so different from what we expected.
