Google has just updated the way their search engine ranks websites, which they do a couple of times a year. While the results are generally not drastic, this does mean that your site may gain or lose traffic. We’ve noticed that some of our clients have gained traffic for content on their site that is particularly useful for searchers.
What is Google looking for in terms of content that will rank highly for you?
Write content that is relevant to your audience and addresses their specific problem. Be natural and write for people, not a search engine. Ideally, it should be content that others will want to link and share.
Include graphics and video when relevant and when it adds value to your readers.
Make sure the page title, headings and sub-headings are relevant, but don’t try to stuff them with keywords.
Use internal links, such as linking new pages link to important pages of your site when relevant.
While the new update may not have caused big shifts in your web traffic, it’s a reminder that the game of getting traffic and ultimately business online doesn’t stand still, and you need to keep monitoring your results and improving your site.
If you have decided it’s time to up your SEO game and would like a hand, give us a call. We can put together and help implement a strategy to grow your business through SEO and digital marketing.
Just when you thought you had your site’s SEO under control,
Google announces they are rolling out new ranking factors, known as Core Web
But don’t panic just yet. SEO is not going to change, and
this is a good opportunity to check if your site is serving up the best
possible user experience, which is ultimately what both visitors and Google are
So firstly, what are the Core Web Vitals, and secondly, what
action should you be taking? Let’s take a look.
The CWV are a set of three new metrics that Google will monitor
as signals for its search engine rankings. Note that there are certainly other
important metrics for your SEO, but these three are a little different from
typical SEO factors used in the past. They relate to speed, responsiveness and
page stability, and the beauty of them is that they are very specific – “loading speed” for example can be measured in
different ways, but Google is now defining the metric more specifically, which
is actually super useful when you’re working on SEO.
So what are they?
Largest Contentful Paint (LCP). This relates to page
speed. You’re already optimizing for speed (or should be!) but LCP measures the
loading speed of the largest element on the page, measured in terms of screen
First Input Delay (FID). This measures the time
before the user can interact with the page, such as by clicking a button. Developers
will be incentivised to build pages that get to the relevant interaction as
quickly as possible.
Cumulative Layout Shift (CLS). There’s nothing more
annoying than trying to click on a button or field on a loading page only to
find it replaced by another element mid-click or while your finger is hovering.
At worst, you end up clicking on the wrong thing, only to waste more time
loading an irrelevant page.
What should I do about the Core Web Vitals?
First up, it’s easy to check how your site is stacking up through
your Google Search Console. You’ll find the new metrics prominently included
under Enhancements on the navigation column. Performance is given for mobile
and desktop, and each metric is flagged as Good, Needs Improvement, or Poor.
Once you’ve identified the elements holding back your pages,
you can start knocking them off. The good news is that if you have a large
number of pages with problems, there’s likely to be only a small number of
issues to be fixed. For example, compressing an image file may be all you need
to do to improve your LCP performance across all the pages that feature that
In addition to the normal methods of speeding up page loading, fixing FID and CLS may involve a bit of page redesign. Good practice is to keep things simple, but you may need help from your developer if there’s a lot going on with your page and your Core Web Vitals need attention.
Overall, the addition of these new metrics will lead to
better page experience and gives you the chance to optimise and beat your competition.
If your website isn’t correctly optimised, you’re missing out on new business. About 60% of searches now take place on mobile devices, and Google ranks mobile websites higher in search engine results, so make sure your site is mobile friendly or at least responsive. Other factors such as keyword placement, meta information and backlinks can affect your site as well. So, if your site isn’t optimised properly, you’re likely to be losing leads and potential customers to your competitors.
Check out how fast your site is here
The speed of your site is important, too. If a page isn’t fully loaded in less than five seconds, the probability of people leaving roughly doubles (from two seconds’ load time) according to US research. Check out how fast yours is at Google’s PageSpeed Insights. This factor is all the more important given that mobile browsers have lower bandwidth meaning pages load slower and large pages can use a significant portion of a phone user’s data.
Using a secure connection is not only smart marketing, it’s only fair to your customers.
A secure site (https rather than http) is also a must-have. Customers are less likely to fill in personal information if the site isn’t secure. In fact, if your site users are doing this, they’re at risk of personal information being stolen from them, especially on public Wi-Fi networks. Because of this, search engines are starting to dish out penalties for insecure sites, so this is thing to do sooner rather than later. Hence, using a secure connection is not only smart marketing, it’s only fair to your customers.
Search Engine Optimisation (SEO) is a big deal and one that needs to be monitored continuously. To help your business show up in local searches and listings, you’ll need local SEO – that means optimising your site for local searches and keywords. Here at Keycomm we have local Brisbane SEO experts and digital marketers to optimise your site, find keywords that matter to you and create quality content. We can also help customers business’s name, address and phone number, and keep you up to speed with social media.
Key Communications is here to help you understand what it is, what it’s used for and why you need it. And we’re always here to help you install it.
So, what is an SSL Certificate?
An SSL certificate stands for a “Secured Sockets Layer” which in simple words makes your website more secure by encrypting the data to and from the website’s server and your visitor. Why is this important? Well basically any passwords, email addresses, contact form submissions and the like without an SSL certificate are easily intercepted, edited/saved by hackers.
Now you might be thinking my website is too small for hackers to worry about. You would be half right, but hackers of this kind are often not people, more bots programmed by people. They crawl and search all over the internet for websites that are vulnerable and do their thing. You don’t want to be caught up in that!
Why you need an SSL Certificate?
There are many reasons to get an SSL Certificate. Here are four.
An SSL certificate will change your website from saying http:// to https:// and apply a nice green badge saying your website is “secure”. This will make users trust/feel safer on your website.
Secure login and form submission
Protect usernames and passwords as well as any data input into your website.
Search Engine rankings
In 2013, google officially announced that they will be ranking websites with SSL certificates higher. Bing and Yahoo did the same soon after.
If you accept credit cards or other forms of payments, most credit card companies are now starting to force you to have an SSL certificate.
Google chrome is starting to display unsafe websites like this. This is obviously a big danger for turning away visitors.
Many companies are selling very high-level SSL certificates for a yearly fee. For most people these expensive SSL certificates not needed. Here at Key Communications, if you’re hosted with us, we offer SSL installations for a small one-time fee that depends on the size of your website. And will not charge you a yearly fee.
Search engine optimization has evolved into a competitive, growing industry and is ever changing.
There are plenty of hoaxes and scams on the web. It seems that as the Internet grows more complex, so do the scams, and they come from all over the globe. Choosing the right company can be quite a challenge. There are many factors to consider when hiring an SEO service. This article gives advice on how to select a credible website optimization service and how you can relax in the company of a good SEO expert.
Customer service is always the key factor in your overall experience. There are many ways of assessing an SEO service offered. Does the company provide an “about us” page on their website? A reputable online business will provide an informative look at the personal side of their company and who they are. Look for other company details such as, the company address and location. Is this close to you? Will you have to deal with time difference? Even though overseas businesses sounds cheaper, it may have less benefit to you as their knowledge of the local market may be limited. How easy is it to find them online?
Avoid a guarantee of instant results or the #1 position at all times. It simply is not this easy. There are many factors to consider when optimizing a webpage. Search engines use different algorithms and their spiders can vary. Any SEO company that guarantees the #1 position in the search results should be avoided. A legitimate company will be straight forward and honest and will tell its clients that no single company can give a guarantee of the top positions in the search results. A desireable SEO service should also provide reports and details regarding the standing of a client’s website and how their efforts are improving your results. They will be able to track the developments of their clients website in terms of keywords, links and their rankings in the major search engines.
It’s important to consider the cost of website optimization and weigh in the hours spent doing all those tasks to get your site ranking. The optimization rates companies charge may vary greatly. Search engine optimization is a process which requires research, hard work and dedication.
SEO is a continuous task with a lot more to it than just adding keywords to your pages.
We help clients build an online reputation, and keep up to date with all the changes in the industry. If you would like to boost your online reach, please give us a call on 0408 007 856 to arrange a free consultation.