If you are thinking about changing your digital strategy, your actions may include the redesign of your website. You’re probably asking yourself whether it makes sense to invest money in redesigning your website. Will this help you attract new customers? What you must do so that people spend more time on the site?
Your website is your digital showcase. Having a good design and easy navigation will not only let customers reach you, but it will also help you position your brand as one that cares about its customers and is on top of usability trends. In this article, we give you to consider as you think about your website.
1. SIMPLE AND MINIMAL
As a rule, when someone visits your website, they may not spend more than a few minutes browsing it – often as short as a few, seconds. At this time your client must find what they are looking for. So, if your main page is saturated with filler text. Take some time to consider how your key value proposition. Could be better highlighted.
Similarly, think about what you want people to do on this page. This is your call to action. Many websites don’t have a clear call to action or have many conflicting ones, meaning they will be confused. Think about what the one most important thing you want your potential customer to do is.
2. EASY TO CONTACT
That could be as simple as making contact. Whether your business is B2B or B2C, your customer must find an easy way to get in touch with you. That is why tools such as chatbots or calls to action that led to contact pages or phone/email details will give the customer the confidence to do that.
3. COMPLETELY RESPONSIVE
Times have changed and now people will visit your website with their mobile devices. Is yours ready for this? If you haven’t touched it in a while, it may not be. Test it and find out.
This is why it is super important your new design follows a responsive structure and is fully adaptable to the mobile experience. Any website needs to work brilliantly no matter the device used.
In short, if your website is “not responsive”, your competition already has a significant advantage, as Google now gives precedence to websites that.
A great way to check how your web page looks on the different devices is responsinator. If you want to do a quick check, Mobile Friendly will also give you the gist of the mobile experience you provide.
4. SPEED DOES MATTER
Website load speed is a key factor in various aspects of your digital presence, including SEO. If your website is slow, there is a good chance it’s either poorly built or using a slow hosting platform, so maybe it’s time for a change. Internet users are not patient: they expect immediate results, just at the click of a button, so we’d better be giving it to them.
If you want to check the speed of your website, you can use Google’s PageSpeed Insights or GTmetrix.
5. Build and follow a brand
It is important that the visuals, whether video, photography, or graphics, reflect the personality of your business. If one thing gives the impression that you have no brand, it’s inconsistent visual. In general, most people want to seem “cool” or new things. Users who are visiting your website are doing so to obtain more information before making a purchase decision. Whatever that decision, your visual resources can make your brand more human and build a real connection with the user.
To have a visually attractive website, you do not need to spend a lot of money or resort to boring stock images. Photos from your own phone will often do, and customers may appreciate the personal approach. Consider bringing in a professional photographer to capture your workspace.
Don’t be afraid to show your office as it is, your staff as they are, or your products (used by real people). These will have manifold more impact than a stock photo that any company around the world could use, and customers can tell.
6. UPDATE YOUR CONTENT
The internet is full of content that used to be relevant, but as the years went on has become out of date. Your content must get updated to suit the era. Businesses change over time too, so it’s even more important that your content is adapted to your current customers by reflecting what matters to them.
For example, imagine that you create a giving SEO positioning advice. Some of these techniques won’t change, but others will become outdated as the search engines change their methods. New techniques will have also emerged.
If you don’t update that content, it becomes irrelevant or even misleading. Google and other engines value this negatively, so you’re your website will lose its hard-won search engine ranking and ultimately provide you less leads, and revenue.
You must also bear in mind that your content needs, internal and external links, proper use of keywords, etc. If you are missing these elements, it’s time to update it. Link’s a change or disappears over time, so even if you do have them, it’s worth making sure they’re up to date!
7. SEO OPTIMIZATION
One of the most constant and lasting marketing strategies that you will have is your SEO strategy. It is very important to work on your keywords and adapt the content of your website to your SEO strategy. This will bring you organic (free!) traffic and improve your position with the search engine, otherwise known as your ranking. This is how you get to that prized ‘page one’.
Without a doubt, the SEO optimization of your website is vital for it to be a productive part of your marketing strategy.
Here’s a breakdown of the key elements of SEO:
The loading speed of the pages.
The use of friendly (human-readable) URLs.
The inclusion of metadata, especially titles and, descriptions.
The addition of an intuitive and navigable sitemap with content that can be easily indexed in search engines.
Good site usability achievable with the redesign of web pages, especially the navigation.
Optimization and updating of all content.
Fixing of possible broken links (these are seen by the search engines and will drag down your ranking).
Considering these tips, these would be the steps you have to take to meet your goals when redesigning your website:
1. Be clear about your goal
Your first step will be to work on your goals. Ask yourself a few questions: What services or products do you want to highlight. What is your target audience? Which pages get the most visitors currently – are these the right ones? What are your competitors doing that you can do better?
2. Step into your customer’s shoes
Now that you’ve thought about what customers use your website for, consider how they’re going to use it. Is it easy for them to visit pages with the information they’re looking for?
3. Information architecture
This will lead you to a review of your information architecture. Typically, websites, follow a classic inverted pyramid structure. That means first showing the most important information first and breaking that into various levels of detail so that a user can follow the thread that matters to them.
4. Find a balance between text and images
Renew images, videos, and photos, making sure they’re up to scratch and on-brand. It is important that all content adds value and isn’t acting as filler. All this really does is make your calls to action weaker.
If the visuals aren’t consistent, it might be better to not have any at all, to protect the integrity of your brand identity.
Remember, less is more on a website. Always look at content from the perspective of your customer. Is it helping?
5. Optimize navigation
Website navigation must be clear, concise, friendly, and simple. Make it easy for a user to jump around your website is how you’ll doubt and convince them you really do have the solution to their problem.
6. Take care of your SEO
Make sure your pages load quickly. Under 5 seconds is a conservative target. Ensure all content is quality and reflects the right keywords. Check and update your sitemap, make sure it adheres to best practice and makes sense. Ensure all pages have the right metadata in their titles, tags, descriptions. Make sure URLs are human-readable (but ensure they redirect to new URLs if you change them).
7. A/B Test
A/B testing is next-level, but if you’re up for it it can provide invaluable insight into your market.
For example, if you’re not sure which colour, call to action, image or copy is right, run an A/B test. You can run these as long as you like and collect data that will help you understand your customers better and optimize the website for them.
If you’re still not sure…
If after reading this article you’re still not sure what to do with your website, please that, redesigning your website is to invest in your most important digital asset.
In essence, a website is a communication tool. If your potential customers cannot communicate with you through your site, you’re missing out on revenue.
We’re here to help. If you need a professional eye on your site, we’d be happy to take a look and let you know what needs attention.
We use WordPress because it’s a perfect blank canvas for any website. But out of the box it’s fairly basic.
We start each new site by adding a set of plugins that have proven to work for many of our customers. Without further ado…
1. SMTP Mailer (aka Postman)
By default, WordPress uses our hosting server to send mail. That is find in many cases, but for professional use it’s ideal to use your own mail server, which means for our clients, their Microsoft Exchange account. It’s not a big deal unless your website is generating and sending emails to clients, as an ecommerce site will do. Postman configures WordPress to send all mail from your own account via the SMTP protocol.
2. Yoast SEO
There are only really two main SEO plugins that have stood the test of time and we choose Yoast because it provides the most insight, and guidance, into a site’s SEO performance. We can see at a glance when our pages and posts aren’t setup the way they should be for maximum exposure to search engines. This allows people who are not the web designer to add content with confidence.
3. LiteSpeed Cache
There are a few good cache plugins freely available for WordPress and LS Cache is the one that works best with our hosting environment. You can try that one for yourselves, or give W3 Total Cache.
4. Really Simple SSL
Having a valid security certificate setup on your website is really important these days. Not only is it a non-optional for ecommerce, it lends trust to your content-only site as well. While many web-hosts give SSLs to their customers automatically, WordPress does not automatically use a SSL address. Really Simple SSL ensures that not only your site’s URL, but all locally linked content such as images, resolves to a secure URL. It won’t give you a SSL certificate, but it will make sure your site is setup to work with the one you already have.
While seeing overactive due to the amount it is doing for your website, Wordfence is last but not least. It prevents almost all predictable malicious activity on your site. While the free tier is generously capable, we suggest businesses invest in the premium tier for the most up to date protection.
Google has just updated the way their search engine ranks websites, which they do a couple of times a year. While the results are generally not drastic, this does mean that your site may gain or lose traffic. We’ve noticed that some of our clients have gained traffic for content on their site that is particularly useful for searchers.
What is Google looking for in terms of content that will rank highly for you?
Write content that is relevant to your audience and addresses their specific problem. Be natural and write for people, not a search engine. Ideally, it should be content that others will want to link and share.
Include graphics and video when relevant and when it adds value to your readers.
Make sure the page title, headings and sub-headings are relevant, but don’t try to stuff them with keywords.
Use internal links, such as linking new pages link to important pages of your site when relevant.
While the new update may not have caused big shifts in your web traffic, it’s a reminder that the game of getting traffic and ultimately business online doesn’t stand still, and you need to keep monitoring your results and improving your site.
If you have decided it’s time to up your SEO game and would like a hand, give us a call. We can put together and help implement a strategy to grow your business through SEO and digital marketing.
Just when you thought you had your site’s SEO under control,
Google announces they are rolling out new ranking factors, known as Core Web
But don’t panic just yet. SEO is not going to change, and
this is a good opportunity to check if your site is serving up the best
possible user experience, which is ultimately what both visitors and Google are
So firstly, what are the Core Web Vitals, and secondly, what
action should you be taking? Let’s take a look.
The CWV are a set of three new metrics that Google will monitor
as signals for its search engine rankings. Note that there are certainly other
important metrics for your SEO, but these three are a little different from
typical SEO factors used in the past. They relate to speed, responsiveness and
page stability, and the beauty of them is that they are very specific – “loading speed” for example can be measured in
different ways, but Google is now defining the metric more specifically, which
is actually super useful when you’re working on SEO.
So what are they?
Largest Contentful Paint (LCP). This relates to page
speed. You’re already optimizing for speed (or should be!) but LCP measures the
loading speed of the largest element on the page, measured in terms of screen
First Input Delay (FID). This measures the time
before the user can interact with the page, such as by clicking a button. Developers
will be incentivised to build pages that get to the relevant interaction as
quickly as possible.
Cumulative Layout Shift (CLS). There’s nothing more
annoying than trying to click on a button or field on a loading page only to
find it replaced by another element mid-click or while your finger is hovering.
At worst, you end up clicking on the wrong thing, only to waste more time
loading an irrelevant page.
What should I do about the Core Web Vitals?
First up, it’s easy to check how your site is stacking up through
your Google Search Console. You’ll find the new metrics prominently included
under Enhancements on the navigation column. Performance is given for mobile
and desktop, and each metric is flagged as Good, Needs Improvement, or Poor.
Once you’ve identified the elements holding back your pages,
you can start knocking them off. The good news is that if you have a large
number of pages with problems, there’s likely to be only a small number of
issues to be fixed. For example, compressing an image file may be all you need
to do to improve your LCP performance across all the pages that feature that
In addition to the normal methods of speeding up page loading, fixing FID and CLS may involve a bit of page redesign. Good practice is to keep things simple, but you may need help from your developer if there’s a lot going on with your page and your Core Web Vitals need attention.
Overall, the addition of these new metrics will lead to
better page experience and gives you the chance to optimise and beat your competition.
If your website isn’t correctly optimised, you’re missing out on new business. About 60% of searches now take place on mobile devices, and Google ranks mobile websites higher in search engine results, so make sure your site is mobile friendly or at least responsive. Other factors such as keyword placement, meta information and backlinks can affect your site as well. So, if your site isn’t optimised properly, you’re likely to be losing leads and potential customers to your competitors.
Check out how fast your site is here
The speed of your site is important, too. If a page isn’t fully loaded in less than five seconds, the probability of people leaving roughly doubles (from two seconds’ load time) according to US research. Check out how fast yours is at Google’s PageSpeed Insights. This factor is all the more important given that mobile browsers have lower bandwidth meaning pages load slower and large pages can use a significant portion of a phone user’s data.
Using a secure connection is not only smart marketing, it’s only fair to your customers.
A secure site (https rather than http) is also a must-have. Customers are less likely to fill in personal information if the site isn’t secure. In fact, if your site users are doing this, they’re at risk of personal information being stolen from them, especially on public Wi-Fi networks. Because of this, search engines are starting to dish out penalties for insecure sites, so this is thing to do sooner rather than later. Hence, using a secure connection is not only smart marketing, it’s only fair to your customers.
Search Engine Optimisation (SEO) is a big deal and one that needs to be monitored continuously. To help your business show up in local searches and listings, you’ll need local SEO – that means optimising your site for local searches and keywords. Here at KeyTech we have local Brisbane SEO experts and digital marketers to optimise your site, find keywords that matter to you and create quality content. We can also help customers business’s name, address and phone number, and keep you up to speed with social media.
Get your business recognized with Digital Signage by Key Technologies
Introducing the all new interactive cloud based digital signage software from Key communications. If you’re looking to get your business noticed, then purchasing our digital signage solution is going to be the best investment you ever made. Here’s why:
KeyPlayer: We offer a powerful Android Media Player that is simple to setup on any TV with a HDMI input.
Custom Templates: Create completely customisable templates to display your advertisements. Need a running text ticker at the bottom of the screen? How about the weather displayed? A social media feed to the left? It’s all possible.
Cloud Hosted: All your images and videos will be stored on the Amazon Cloud. Allowing for access from anywhere in the world.
Remote Management: Through the use of the cloud, you will be able to update and change any of your displays from anywhere in the world.
Advanced Scheduler: Remotely schedule what advertisements will play at what times and on what screens through an easy to use calendar.
Full Training & Support: Key Technologies will provide 2 hours of training on using the software as well as provide video tutorials you can watch at any time. We are also available for phone support between 9 – 5 Monday – Friday.
Digital Signage software can be used on the following platforms:
Download and install Android app for KeyCloud digital signage from Google playstore for your Android based devices (digital signage device, media player, tablet, phone). To know more about Android based device, click here.
To get this app, go to Google playstore and search for “KeyCloud Digital Signage”.
KeyCloud Digital Signage is available on Chrome OS based devices like Chromebit or Chromebox. To know more click here.
KeyCloud Chrome app is available in Chrome webstore. To get this app, access Chrome Webstore from your Chromebit or Chromebox device and search for “KeyCloud Digital Signage”.
Supports signage player or machine supporting Windows 10. Download and install the setup file in the signage player. Register your device with KeyCloud cloud solution and your are done!