TikTok is more than just a dance and fast content app for teenagers. This Platform can be a great opportunity to expand your business.
The app currently exceeds one billion users, mostly from Generation Z. This popularity has also spread to businesses. At the end of August, TikTok partnered with Shopify to allow the option to shop through the app. A month later, Square joined a similar association. Both integrations are still in beta testing but will allow businesses to link their products to TikTok videos. This will allow a purchase directly from the application.
If your e-commerce on Shopify or Square, you can take advantage of marketing through TikTok. You simply request access through these two platforms, and you will be able to link your TikTok videos directly to your products.
Don’t worry about filters, trends, and dances, we are going to help you with a few tips:
Tips for small business in TikTok
The key to selling on TikTok is to have an attractive channel, with visits and a lot of engagement. Is super important that you find your identity in this new platform, here are some tips that you can follow:
1. Show – don’t sell
Be as organic as possible. Don’t go overboard with sales pitches. Simply find an attractive or trendy way to display your products.
Some ideas could be to show casual videos of your business, how to use your products or if you sell clothes creating looks for each week. Use the trends and adapt them to your brand.
2. On the wave of trends
What makes this platform so attractive is that you don’t know what’s going to go viral or what’s going to take off. Trends are constantly changing with content designed for all types of audiences. TikTok has an efficient artificial intelligence system when it comes to displaying personalized content for each of its users. If your video has many reproductions or a high interaction, this will make the platform show more of your page. The more visits, the more probability of sale.
You must stay on top of trends before they disappear. Knowing how to adapt content to what is fashionable will help you a lot. You can search for the most used hashtags, as well as the most viral content. Fortunately, TikTok allows you to easily explore its trends.
2. Posting and posting
Unlike other social media platforms, TikTok doesn’t just show you videos from people you already follow. The app’s home page, known as the “For You” page, is an endless stream of content mixed with a healthy dose of videos from people you don’t follow but the app thinks you might like. This will make your videos a much larger reach and you can reach a much wider audience.
TikTok wants to retain its users if possible, within its platform. That means that uploading videos periodically will help you to be able to enter their suggestions. In addition, the app rewards the videos that are most viewed, showing more content of the popular account or appearing in suggestions with related content.
3. Participate in the #smallbusiness community
TikTok has allowed many businesses to be known and have exponential sales. There’s even an in-app #smallbusiness community for entrepreneurs, who share and promote content with their trends, sounds, and hashtags.
If you do not have platforms like Shopify or Square, you can participate in the benefits of TikTok as well. You can link your website in your TikTok profile and add a Linkpop page, which allows you to curate your online store, featured products, and other types of content, using just one link.
