As a small business owner, it’s important to stay ahead of the curve when it comes to marketing trends. By knowing what’s on the horizon, you can plan your budget and strategies accordingly. In this blog post, we’ll take a look at some of the most anticipated marketing trends for 2022. We hope this information helps you stay ahead of the competition and continue growing your business!

1. Influencer Marketing

Influencer marketing is evolving from a trend to a common marketing strategy. It is said to be one of the highest ROI-generating marketing strategies in use. Why? Influencers have a following who are engaged in the field or topic they talk about, and therefore, they influence by the information they provide.

Can’t afford to hire a celebrity influencer? No worries! More than 56% of marketers work with micro-influencers. Micro-influencers have a smaller niche of followers but often have higher engagement with their followers in their industry. Followers consider Micro-influencers to be “regular” people and are likely to relate to and trust their opinions.

2. Content 

Well-produced content is a traditional marketing method that is still effective. Content has had to evolve due to many factors including the various platforms our consumers utilise.

Great content shows your customers that you are an expert in your field or why your product is superior to others. Content can be in any format including text, image, audio and video (see Video Marketing below).

Show your audience that you are an expert in your field

3. Video Marketing

YouTube and TikTok are two popular platforms where you can share videos about your brand. Savvy marketers can learn about what their audience likes by monitoring Tik Tok and its viral trends.

Short-form video is popular and effective because the average viewer has a short attention span. If done right, the video will be watched till the end and then shared. How-to videos, product demonstrations and explainer videos are the most popular formats.

4. Website SEO & Mobile Optimisation

Website Search Engine Optimisation (SEO) is essential for your search ranking long term and short term, but now more than ever, websites should be mobile optimised to perform at their best on a Smartphone device. In a study, approximately 75% of users prefer to use mobiles to access websites. 52% of the users say that a bad mobile experience made them less likely to engage with the company.

5. Social Media Posts 

Although social media may not provide the best tools for marketing, it is worth leveraging in order to maintain a presence that reflects your brand. Through a combination of permanent and temporary posts, you are more likely to engage potential customers who may not have heard of your brand before.

That’s all for now but stay tuned – we’ll be releasing more blog posts in the near future about upcoming marketing trends. In the meantime, if you want to learn more or need help implementing any of these strategies, don’t hesitate to contact us. We would love to hear from you!

Need some inspiration? Find more digital marketing articles here.

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