Website Indexing 101

Website Indexing 101

As a small business owner, you know that your website is one of your most valuable assets. It’s your online storefront and potential customer’s first impressions of your business. You may also know that it’s essential to make sure your website is indexed by search engines so that potential customers can find you. But what does that mean, and how do you go about indexing your site? In this blog post, we’ll answer those questions and more. We’ll explain what website indexing is and how it works, as well as walk you through the steps to index your own site. So, read on to learn more!

Why is website indexing important for your online presence?

Websites that are indexed by search engines are more likely to receive organic traffic from users who are searching for relevant keywords. This organic traffic can result in higher ROI since it is typically more targeted and leads to more conversions than other forms of marketing. In addition, website indexing is important for building brand authority and generating backlinks. When your website is indexed by a search engine, it helps to create trust and credibility with users. Backlinks from high-authority websites can also help to improve your website’s ranking in search results. As a result, indexing your website can have a significant impact on your online presence. In short, indexing is vital for any website that wants to succeed online.

How does indexing work?

When you publish your website, you’re essentially making it available for anyone in the world to access. However, unless people know your website exists, they’re not going to be able to find it. This is where search engines come in. Search engines are designed to help people find relevant information on the internet, and they do this by indexing websites. The crawling process is when search engine bots visit websites and read their content. Then they take the data and add it to an index, which is effectively a giant database of websites. When someone uses a search engine to look for something, the search engine will check its index to see if there are any websites that match the person’s query. If there are, the search engine will rank the websites in order of relevancy and display them to the user. You can submit your website to a search engine, which helps them to find your site and add it to their index. Once your website is indexed, people will be able to find it when they use a search engine. Indexing is an essential part of how search engines work, as it allows them to provide relevant results to users who are looking for information on the internet.

How long does search indexing take?

New websites and pages on a website can take anywhere from 1-3 weeks to index, but most content gets picked up by search engines within 1 week. There are sometimes technical issues that could result in things taking longer than expected; this is rare though as it usually depends upon how fast Google’s algorithms pick out new information about your site!

How can you check if your website is indexed?

One way to check if your website is indexed by google is to do a google search for your website’s URL, for example, “”. If your site appears in the results, then it is indexed. If it does not appear, then it is not indexed. 

There are a few ways to speed up the process if your site is not indexed. One way is to submit your website’s URL to google through their search console. This will notify Google’s search spiders to crawl your site. Another way is to create and submit a sitemap. This is a file that tells google what pages on your site are available for crawling. 

If neither of these methods works, it is possible that your site has been penalized by google and will not be indexed no matter what you do. In this case, the best course of action is to consult with a professional SEO specialist. They will be able to help you figure out what the problem is and how to fix it. 

Looking at your google analytics data can also be helpful in determining whether or not your site is being indexed. If you see that google is not crawling any of your pages, then this indicates that there may be an issue that needs to be addressed. 

What challenges can search engines have when indexing?

Search engine crawlers use advanced artificial intelligence with a human-centric approach to index websites. As advanced and intelligent as they are, they still face some challenges. Some scenarios that might prevent indexing are:

1. Audio and Video Files

If you have audio files on your website, the search engine has a hard time understanding the content within the audio which is why you also publish a transcript separately to the audio/video. A transcript can be read and the context of your audio or video can be understood by search engines.

2. Too many 301 Redirects

Newer websites need to be careful how many redirects are put in place, especially due to a redesign. Too many redirects can cause your site to get ‘sandboxed’

3. Too many 404 errors

Search engines want to supply the best websites first in searches. They don’t want to list websites that have too many broken links, images or pages that no longer exist.

4. Repetitive title tags

This is an issue that can be easily fixed but is heavily penalised when websites are indexed. Make sure every page on your website has a unique title tag.

5. Using Flash or iFrames

Flash and iFrames are hard for search engines to decode, much like audio and video. With the help of Alternative text descriptions and proper titles for media files, you can help search engines understand their content.


Website indexation is a complex process that requires significant time, effort and resources from webmasters all over the world. The way it works seems simple enough at first glance but if you look deeper there are actually of intricate details involved in making sure your site gets found by search engines when people do searches on them online!

Hopefully, you found this article helpful and that you get your website indexed so that people can find it when they do a search!


Key Technologies can help you with all of your website indexing and SEO needs. Contact us today to have a free chat with one of our specialists.

Relocating Office?

Relocating Office?

Six Things You Should Consider Ahead of the Move

+ Bonus Moving Checklist

Are you planning to move to a new office and are unsure where to start? We can help you prepare with this short moving checklist and with our IT & phone system & web services, you will be quickly moved in and carrying out business as usual.

Moving to a new office can be an exciting and stressful time. Some new offices are not equipped with enough data and electricity points or can only get a certain NBN type so it is important to consult your IT and Phone company as early as possible to ensure a smooth move.

Below are some things to consider as you plan and schedule the various details of your move.

Key Tech can setup and test your new office network

Check if your new office network is VoIP ready.

When you move to a new location, one of the first things that will need attention is getting connectivity set up and verified. Your IT contractor should take care of this for you by making sure all labels on sockets match what’s been installed in order before testing each cable from end to end as well as ensuring there are ports available for desk phones to operate properly along with printers or other IP devices such intercoms which may also be needed during setup time. Ensure that core switching and routing hardware are properly configured.

If your business is very phone-centric or your staff make a lot of video calls, a typical business bandwidth should easily support your VoIP phone system. If you’d like to be sure, our team can test your current VoIP network load.

Keep the phone lines active during the move.

Cloud phone systems have been around for a long time and are proven to be convenient and provide a great user experience. They allow businesses to have multiple extensions on any IP-connected device of choice. You will be able to take calls and not worry about being unreachable. The advantages of cloud phone systems continue when we look into the functions of a virtual receptionist!

If you have an on-premises phone system, however, you won’t be able to take calls while your phone system is packed up and in transit on the truck. You must notify your phone company or SIP provider to keep your number active and ask them to temporarily forward your number to a mobile number or a voicemail box until your phone system is set up in the new location.

Packing and moving your IT equipment.

Even if there’s not much gear to move, it can save time and headaches if you hire professionals to pack, ship, install and configure your networked equipment, including your phone system. If moves are local, they are typically scheduled during a weekend to minimise business disruption.

If your servers contain sensitive data that is subject to security regulations, you may need to hire special services to transport and secure the servers during the move.

Test voice quality and extensions at the new location.

You should back up any data stored on your system before moving, such as voicemail messages or recordings. After the move is complete have all employees test their phones immediately when reconnected to make sure there are no issues with connectivity and functionality in the new location.

It is important to include instructions in an email so they know to test things like inbound/outbound calling, leaving voicemails, and internal extensions and conference bridges. By testing early, problems can be dealt with sooner rather than later.

When you’re moving, it’s important to consider the different ways your employees can stay connected to one another and your customers. If you have a cloud phone system, you could introduce your team to a softphone application. They will be able to stay online during the move and be able to receive calls to their extensions while away from their desks. Softphone applications can also function as a backup phone if your office is ever snowed in, out of power, flooded or otherwise unreachable.

Update announcements, greetings, and contact information

Don’t forget to update quickly:

Dispose of unused or outdated hardware properly

If you replace any of your hardware, there are several ways to properly dispose of the old hardware. If your PBX phone system is in good condition, you can call any local and national vendors and they will purchase your used telecom equipment. You can also donate it to a local non-profit organisation or charity. There are also IT recycling services that can take your outdated or retired computers, servers and equipment.

Please note: It is good to practise, particularly in a regulated industry such as healthcare and finance, to ensure that any old company and customer data is irretrievable on hard drives and devices before disposing or donating the items.

The move of your business can be stressful, but it’s also an opportunity to get rid of unnecessary equipment and outsource tasks that are better performed by cloud service providers. By consulting and planning your move with your telecom service, your move will go smoothly with no disruption to your supplier or customer communications and no unpleasant surprises.

Relocating Office Checklist

Consult Key Technologies, Brisbane's trusted company for IT support and business communications.
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Is your website neglected?

Is your website neglected?

Websites are like cars and need to be regularly serviced. Outdated and neglected websites can hurt your business in many ways:

  • they can look unprofessional
  • they may not be mobile-friendly
  • they may not rank as well in search engines!

In addition, regular website maintenance can help ensure that your website is running smoothly and securely. Contact us today for more information about our website maintenance services. We’d be happy to help!

Website maintenance includes tasks such as updating plugins, checking for broken links, and optimizing images. Maintaining your hosting server is also a crucial part of website maintenance. If the server and components of your website are not up to date, your website may lose functionality or crash completely.

A website that is well-maintained will be more likely to show up higher in search engine results pages – meaning more people are likely to find and visit your site. In addition, regular maintenance ensures that your website runs smoothly and looks its best, giving visitors a positive impression of your business. Finally, by keeping your website up-to-date, you’ll be able to take advantage of new features and services as they become available – ensuring that your business always has the latest and greatest tools at its disposal. In short, there are many good reasons to keep your website well-maintained – so don’t neglect this important task!

Our team can help you with all of your website maintenance needs, from updates and security checks to redesigns and SEO optimization. Don’t let your website fall into disrepair – contact us today for a free consultation!

Renee, Our Web Developer
Reasons to Invest in a Website

Reasons to Invest in a Website

If you’re a small business owner, you know that investing in a website is a crucial part of your marketing strategy. But did you know there are many other reasons why you need one? In this blog post, we’ll outline 10 reasons why having a website is important for your business. Keep reading to learn more!


Products & Services

A website is a perfect way to showcase your products or services. One of our recent client’s websites is pictured above (TaxCentric). The simple one-page website allows their clients to learn about the services, find their office location and contact them over the phone or email.


New Markets

A website expands your reach to new markets. Whether you sell products or services, a website connects you to new customers locally, nationally, or internationally.


Trust & Credibility

A website builds trust & credibility. Customers are more likely to do business with you if they can learn about your company and its products or services online on your professional-looking website. 


More Customers & Conversions

A website can bring you more customers & conversions, especially if it can make the first page of the search results. 


News, Updates & Promotions

You can use your website to share news, updates and testimonials about your business while providing a unique user experience.


Lead to websites

All listings lead to a website. Consumer lifecycle studies show that approximately 70% of consumers start their buying journey by researching a product or service in a search engine such as Bing or Google. So if you don’t have a website, you are missing out on being found.


Customer behaviours

Having a website allows you to track your customer’s behaviours. You can learn about their interests, demographics, and engagements they have taken. You can use your website as a marketing tool to promote special offers and discounts.


Frequently Asked Questions (FAQs)

Your website can include a section for frequently asked questions (FAQs) which can help provide answers to common questions from potential customers. FAQs may prevent you from having to answer the same questions repeatedly. 


With other systems

Having a website can make your life easier with integration, you can connect systems and automate business processes. For example, if your business relies on customers making an appointment, you can sync your calendar or booking system with the website to allow clients to manage their own appointments.

Why Not?

Your customers expect it

We are in the 21st Century and the World Wide Web is used daily for information, entertainment, communication, shopping and more – on any device that accesses the Internet. Having a website gives your business an online presence that simply cannot be ignored.

Websites can be found and accessed WORLD WIDE

Having a website is no longer just an option – it’s a necessity! If you are ready to invest in a website and get online today, give us a call. We can discuss your business goals, and any requirements you have and provide you with a quote to plan and achieve those goals and then implement them.

A selection of our favourite Brisbane Businesses

A selection of our favourite Brisbane Businesses

If you’re on the hunt for unique and special products and services in Brisbane, look no further! There are a number of amazing local businesses located in Brisbane. We love to support local Brisbane businesses and we want to inspire you with their amazing work. Keep scrolling and don’t miss the special businesses below.

Madders Bros Patisserie

A Hidden Gem

Madders Brothers Patisserie is a hidden gem located in Jamboree Heights. You will be greeted by friendly staff and find many exquisite and delicious offerings. They also have the best coffee and hot chocolate!

All Purpose Workwear

Widest Range of Workwear

Corporate to Tradie and all professions in between. All Purpose Workwear & Safety stock a variety of brands and ensure you get the best quality items.

Best Breakfasts

Located in Sherwood is the Fiveways Espresso Cafe. This delicious cafe is a family-run business with amazing food and fabulous service. Try their brekky burger, it is soooo good!

Need a Makeover?

Shelly Mehra will make you look and feel glamorous, giving attention to detail with each client makeover. Whether you are going to a wedding, formal or black-tie event, or just want to try a new look, Shelly will achieve your desired look.

Authentic Japanese Food

A popular restaurant located in Milton, Yuzu & Co, serves high-quality Japanese dishes. Many who have been to the restaurant say the food is beautifully presented and customer service is outstanding.